What is Social Media Calendar and Why It Is Important?
The reason for creating a social media calendar is to provide a workable format for sharing content that is in-line with your audience and also sells/promote your business. Before chalking out your first calendar, plan content around specific campaigns and goals
First, determine the types of content that make sense for
your business and audience. Try to understand how your competitors are
performing. What promotions they are following, how frequently they are
posting, are they offering anything to promote? Are there any HR activities
shared on the company page? How frequently they are running paid campaigns.
Build your social
media content calendar
Preparing great content is very important, but it’s equally
important to have a plan in place for when you’ll share content to get the utmost
Social media content calendar contains the dates and times at which you will publish types of content on each social media platform. It’s the best place to plan out all of your social media activities—like image sharing and blog sharing, video content or short videos, quotes and self-promotions. It includes both your day-to-day posting and content for social media campaigns. Your calendar ensures your posts are spaced out correctly and published at the most favorable times.
Mix your content
Your content calendar objective is to focus on the mission statement for your social media profiles so that everything you post is working to support your business goals.
Publishing these different post types in your content calendar mix will help you to maintain the ratio you are planned. If you’re starting as a fresh and if you are not sure what type of content needs to be posted then, follow the 80:20 ratio.
80 percent of your posts should contain or inform, educate,
or entertain your audience
20 percent dedicated to your promotions for brand.
Once you have your calendar set, share with your team and colleague and use bulk scheduling tools to schedule your post. Which intern helps you to focus on the outcome of your Social Media Results by giving more time on the analysis.