What is Google Ads?
When a user searches on Google for a particular “keyword”, Google displays a list of results. In that result, on top of the page and at the bottom of the page, generally, users tend to see paid campaigns results.
How Google did determine which ad to show?
Google ad works on Auction. Ads Auction determines on the many factors. Following are the major factors which determine the ads to show on the Google Search Engine Result Page.
Do we have Search Ad Only?
No. Google ad comes up with different ad types. They are:
Let us discuss in detail about the different campaigns:
As the name suggests, it is a text-based advert. Majorly, this ad show on the Google Search Engine Result Page and Partnered Website. These ad works on the based on the user intent keywords while searching on the Google Search Page. Search Ads has multiple properties.
Important Factors for Search Ads includes
Targeting – location
Search Term & Keywords
Budget & Bids @ campaign-level & Ad-Group level
Landing Page Experience
Display ads are shown on a Google Partner website, YouTube, Gmail
As the name suggests, it is an Image or Animated Ads, Banner Ads, 360-degree Display ads, Rich Media Ads, Interstitial Ads, Overlay, 3D Display Ads. There are different sizes of ads one can prepare while running a Display campaign
It allows to ad Keywords, Placements, Remarketing & Retargeting, Topics even the Household incomes
Below are the examples of Display ads.
Shopping Ads / Product Listing & Advertising
For online shopping/retailers, this campaign is suitable
Set-up an account with Google Merchandise Store and create your list of products
Video ads let publisher run the ads on YouTube and Other Partner websites
Bumper Ads also called pre-roll ads
True-view in-stream ads. These ad type will play before or during a video from a YouTube partner. Viewers can Skip the Video ad after 5 seconds, but advertisers only pay for the ad when the viewer watches at least 30 seconds of it or until the end based on your Video length
True view discovery ads
Universal App Promotions
This campaign helps to promote mobile apps across different platforms like Google Search, Google PlayStore, Display, YouTube.