SEM/PPC

(SEM) Search Engine Marketing training in Bangalore

Search Engine Marketing or PPC or SEA is a method of getting your business on the first of the Google, by running the ads on the Google Platform. Your Ads also can be displayed on the Google partnered Platform websites, YouTube, News space and other places. When your advert or published content has to show on the first page top fold of the search engine, then the content relevancy, keyword and landing page determine the result on the first page of the Google Search Engine Result Page.

SEM runs with different campaign types and methodologies:

Introduction to SEM-Search Engine Marketing
Introduction to various online revenue models
Basic understanding of website structure :
Online marketing fundamentals:
PPC Concepts

Bidding and keyword strategies
Search re-targeting and re-marketing
Vital tactics for successful geotargeting
Landing page optimization techniques
The growing importance of content networks
Advanced Google AdWords

About Google AdWords
Google AdWords Editor
Conversion Optimizer and Website Optimizer
Conversion tracking
Introduction to Adwords PPC ( pay per click), Google Adwords setup and tracking code.
PPC( Pay per click ) campaign on facebook
Campaign structuring
Keyword research and identification
Landing page optimization
Ad format and ad copies AdWords policies: Text format, Display format
Campaign Placement and targeting
Campaign Optimization: Geo-targeting, Bid Management, time schedules
Setting automated rule parameters
Targeted ads on Google display network
Dynamic Ads on the search network
Remarketing techniques
Performance monitoring and Campaign

SEM/PPC Training Course Content

Introduction To Search Engine Marketing

Concepts on SEM/PPC/CPC/SEA

Google Ads Rank Calculation Methodology

Google Ads Auctions

How Quality Score Works

Benefits of Running Paid Campaigns

Google Ads Account Structure

Google Ads Account Set-up

Keyword Research for Paid Campaign

Campaign Structure

Types of Campaign

Campaign Set-up

Billing

Manual Vs Automatic

Budget Set Up
Negative Keywords

Targetting

Remarketing & Retargeting

Audience Set-up

SEM/PPC Training Duration

Hands On Sessions

On The Fly Examples

Mock Interviews

Resume Building

Interview Facing Techniques

Assignments

Online Tests

Building Your Own Google ad Account

Implementation of Campaigns

Internship On Live Projects

Adding Budgets

Student Support & Benefits

40 Hours Session

Theory & Practical Approach

Case Study on SEM
Live Practical Implementation Of Google Ads
Assigments & Analysis

Online Or In Class Sessions

Hand-outs & Soft Copy Of The Course Material

Mathikere, Malleshwaram, Rajajinagar, Jayangar Locations

Corporate Training

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