Search Engine Marketing training in Mathikere, Malleshwaram, Rajajinagar, Jayanagar, Bangalore

Search Engine Marketing is a method of getting your business on the first of the Google, by running the ads on the Google Platform. Your Ads also can be displayed on the Googled Platform websites, YouTube, News space and other places.

The relevant content, keyword and landing page will help your result to have appeared on the first of the Google Search Result.

SEM runs with different campaign types and methodologies:

  • Introduction to SEM-Search Engine Marketing
  • Introduction to various online revenue models
  • Basic understanding of website structure :
  • Online marketing fundamentals:

PPC Concepts

  • Bidding and keyword strategies
  • Search re-targeting and re-marketing
  • Vital tactics for successful geotargeting
  • Landing page optimization techniques
  • The growing importance of content networks

Advanced Google AdWords

  • About Google AdWords
  • Google AdWords Editor
  • Conversion Optimizer and Website Optimizer
  • Conversion tracking
  • Introduction to Adwords PPC ( pay per click), Google Adwords setup and tracking code.
  • PPC( Pay per click ) campaign on facebook
  • Campaign structuring
  • Keyword research and identification
  • Landing page optimization
  • Ad format and ad copies AdWords policies: Text format, Display format
  • Campaign Placement and targeting
  • Campaign Optimization: Geo-targeting, Bid Management, time schedules
  • Setting automated rule parameters
  • Targeted ads on Google display network
  • Dynamic Ads on the search network
  • Remarketing techniques
  • Performance monitoring and Campaign tracking

Free Demo


Contact Phone
+91 98458 34306
Office Address
347, HMT Main Road, Mathikere, Bangalore
Office hours
Mon - Sun: 9:00am - 8:00pm
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