What is Google Updates & How it Affects The Performance of Website?
Google updates are the term used to describe a change influences how ranking is calculated by the Search Engine. Some of the Updates (Algorithms) have major changes and others may be small changes.
How many types of Google’s Major Updates Available?
Below lists are the major Algorithm’s of Google which one or the other way either helps your website performance or checkpoint for your website if you are following any Black Hat technique to Optimize your website.
- EMD (Exact Match Domain)
What is Panda?
Panda Algorithm checks your website for the Duplicate or
Thin Content. It also checks, if there are any Keyword Stuffing for your
website. If your website is having either duplicate or thin content and the
page rank is affected then, check for Panda updates.
What is Penguin?
Penguin update checks for the over optimized anchor texts.
Using too much of Anchor texts in your content or blog would affect your
website ranking. Along with that, Penguin also check for the update of Spam
links or Irrelevant links to the website.
What is Hummingbird
Hummingbird helps to interpret the User query on the Google
search result page. If the content is stuffed with Keywords or Low quality,
then the page will be penalized.
What is Pigeon
The major factor which Pigeon rely on is your Poor On-page
and Off-page Factors. If your website is not adhere to Google recommendation
for On-page and Off-page factors, then the page will be penalized. The best way
to start is to perform Page audit and determine the improvement of On-page and
Off-page to better the page performance.
What is Mobile?
If your Website is not in compliance with Mobile version or
Responsive then your page will be affected. Even the poor mobile usability
while users are checking the result page results in low ranking. To overcome
this, ensure the website is mobile friendly and lightning in opening the mobile
What is RankBrain?
Rankbrain is part of Hummingbird updates. Rankbrain tries to understand the user query intention. It tries to serve the best matching results to the user-specific queries. It tries to identify the Relevance factor of the user-specific queries.
What is Possum?
Possum works on the Searchers’ location. The results are
based on the location where you are searching from.
What is Fred?
Fred update is to focus more on thin content, or heavy ad
focused website, which intern affects the performance of the website.
What is Payday Loan?
Google Payday algorithm is to identify and affects the websites that use search engine spam techniques to improve their website ranks and traffic. Google payday algorithm is a step to eliminate the low-quality websites that use spam to increase their website rankings.
What is Exact Match Domain (EMD)?
Exact Match Domain is an update to prevent poor quality
sites from ranking well. The reason is the websites had words that match search
terms in their domain names.