Google Analytics

What is Google Analytics & How To Use It?

Google Analytics is a free Web Analytical tool provided by Google to capture the information of the website. It’s the most popular web analytical software. It makes available valuable insights into your website that can help you to come up with the marketing strategy.

How Google Analytics Works?

Google Analytics works by inserting a Script/JavaScript on your website pages.  The code collects the information and sends the hits, queries, session spends, bounce rate and much more vital information on the website. That helps to track the performance of the website. Based on the Website performance, the marketer will take action on the strategy.

Why should we use?

For any marketer, data collection is a very important task. Based on the data collection, one can come up with a future plan for website performance. It helps to understand the Funnel and anyone can determine, where exactly, we should focus on optimizing the data.

What are the benefits of Google Analytics?

Free Software

Helps to understand user-flow

Acquisition of customer

Conversion

Behaviour of your customer

New Vs returning users

Goal Setup

Visitor segmentation

Paid and Organic comparison

And many more

Conclusion

To conclude, Google Analytics is one must-have application to track and analyze the performance of the website. Be it a fresher or experienced user, the first glimpse of your website analysis stays with Google Analytical tool.